Türkiye
year 7 YEAR

Our story began 12 years ago with a dream come true: Introducing the hair extension culture to Turkey. Alternatif Kozmetik Ltd has achieved this, first as a distributor of many famous hair extensions and other hair accessories’ brands. Joining the exciting path of the hair extension business in a new territory proved very fruitful to us in the long run, allowing us to extend our knowledge of the hair as well as developing technics to create the perfect hair. We were faced with very specific requirements of the new market which were different to those of Europe of that time, such as more hair and keratin durability and performance while bleached or treated with different coloring. We found that ladies did not want to change the hair extensions at each visit to the salons. Instead they wanted to walk to their salon and have the hair colored, treated, petted as if it was they own, almost forgetting that what they had was in fact extensions. Thus the wish for tangle free hair was very important. These very specific requirements coupled with our wish to offer the best product and become not only the pioneer but remain the leader of the market that we had created, led us to a natural conclusion: It was time to control all of the steps and be in charge of the hair in the market. R&D lab was created for that purpose, to search for the best possible ways of processing the hair, and to create the best hair quality possible. 8 years on, Alternatif Kozmetik Ltd has been exporting to more than 20 countries with a continuously growing customer base. We continue developing new ways of treating the hair using any feedback we can and testing the hair around us, even offering free samples, using our sensibility for the ultimate dream: To create the hair extension that is more natural and beautiful then your own hair, that you can take everywhere without fear of damage and that needs little maintenance from you: That is why we are proud of our quality, the sound of happy customers gently echoing via warm emails and repeat orders tell us we are on the right path! Let us introduce our products to you and let the magic of quality talk for itself! The Rapunzel team

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