Türkiye
year 8 YEAR

Founded in Istanbul in 1991, Mavi designs a full collection of jeans-wear, for young women and men. Mavi, Turkey’s first global fashion brand, has been the leading jeans brand in Turkey for the last 20 years. Mavi is now sold at over 5000 specialty stores, department stores and specialty chains in 50 countries including the US, Canada, Australia, Germany, Netherlands, Russia and Turkey. Mavi has 20 showrooms and over 385 retail stores with flagship stores in New York, Vancouver, Berlin, Frankfurt, Hamburg, Munich, Dubai, Moscow and Istanbul. Apart from its own retailing network, Mavi is available at leading international chain stores including Bloomingdale’s, Nordstrom, Urban Outfitters, Lord&Taylor, Peek&Cloppenburg, and David Jones, and is sold next to premium and high end brands. Today Mavi generates $ 420 million sales and sells 7 million jeans per year. The company posts 30%+ growth annually since 2008 and has 3000 employees all around the world. Mavi’s philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. “Maviterranean” is exotic, inspirational, contemporary and accessible. Mavi, which means “blue” in Turkish, is known for high quality, great fitting and fashion-forward premium denim that not only fits the bodies of its customers, but also their lifestyles and quality expectations. In 2006, Time Magazine placed Mavi amongst the top 16 best jeans brand worldwide in its A-List. In 2009, Mavi has been chosen the best place to buy jeans by Georgia Straight weekly magazine of Canada. In 2012, the world-famous Sportswear magazine chose Mavi to be the ‘Best Denim Brand’. With the approach of “design carries the product to the brand”, Mavi cooperates with designers and consultants from all over the world and has a multi-cultural designer team based in Istanbul. Most famous and successful jean designer Adriano Goldschmied, queen of best-fits Venucia de Russi, Rifat Ozbek, who designed his first jeans collection for Mavi, Hussein Chalayan, who designed his first collection with a Turkish brand, are some of the world famous designers that Mavi has already worked with. International celebrity fans of Mavi include Vini Uehara, Adriana Lima, Nicola Formichetti, Avril Lavigne, Fergie, Lady Gaga, Kate Winslet, Hayden Panetterie, Girlicious, Jully Black, Josh Hollowey, Zac Efron, Hillary Duff, Jason Biggs, Juliette Lewis, Julia Stiles, Stephen Amell, Billy Zane, Annie Lenox, Jessica Alba, Katherine Heigl, Jon Kortajarena, Francisco Lachowski, Sara Sampio, Christine Milan, Barbara Palvin, Heidi Klum, Kendall Jenner, Kate Hudson, Tyler Kitsch and Richard Branson.

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