{"id":17510,"date":"2022-08-17T14:04:01","date_gmt":"2022-08-17T11:04:01","guid":{"rendered":"https:\/\/www.turkishexporter.com.tr\/ihracat\/?p=17510"},"modified":"2022-08-17T14:07:44","modified_gmt":"2022-08-17T11:07:44","slug":"deri-sektoru","status":"publish","type":"post","link":"https:\/\/www.turkishexporter.com.tr\/ihracat\/deri-sektoru\/","title":{"rendered":"Deri sekt\u00f6r\u00fcne suni k\u0131ska\u00e7"},"content":{"rendered":"\n

T\u00fcm d\u00fcnyada d\u00fc\u015fen al\u0131m g\u00fcc\u00fcne kar\u015f\u0131 y\u00fckselen \u00fcr\u00fcn<\/a> fiyatlar\u0131, ger\u00e7ek deriden imal edilen \u00fcr\u00fcnlere ilgiyi azalt\u0131rken suni deriye olan talebi art\u0131rd\u0131. 2020\u2019de 394 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe sahip olan deri pazar\u0131n\u0131n y\u0131ll\u0131k b\u00fcy\u00fcmesi y\u00fczde 5,9’a gerilerken, suni deride ise s\u00f6z konusu art\u0131\u015f h\u0131z\u0131 y\u00fczde 8\u2019e ula\u015ft\u0131. B\u00fcy\u00fcmenin lokomotifini ise suni deri ayakkab\u0131lar\u0131n olu\u015fturmas\u0131 bekleniyor. T\u00fcrkiye\u2019de suni deriden ayakkab\u0131 toplam sat\u0131\u015flar\u0131n y\u00fczde 87\u2019sine \u00e7\u0131karken bu oran d\u00fcnyada y\u00fczde 83 civar\u0131nda. Sekt\u00f6r temsilcileri, deri<\/a> isminin T\u00fcrkiye’de koruma alt\u0131na al\u0131nmas\u0131n\u0131 talep ediyor.<\/p>\n\n\n\n

Ayakkab\u0131, y\u00fczde 47,7 pazar pay\u0131 ile en b\u00fcy\u00fck segment<\/h2>\n\n\n\n

ABD ve Hindistan merkezli pazar ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k \u015firketi Grand View Research taraf\u0131ndan yay\u0131nlanan deri \u00fcr\u00fcnleri market analizi raporuna g\u00f6re, suni ve vegan deri de dahil olmak \u00fczere deri \u00fcr\u00fcnleri pazar\u0131, 2020’de 394,12 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. Sekt\u00f6r\u00fcn 2028\u2019e kadar y\u0131ll\u0131k y\u00fczde 5,9’luk b\u00fcy\u00fcmesi bekleniyor. S\u00f6z konusu pastada hakiki deri segmenti ise y\u00fczde 55 pazar pay\u0131 ile ilk s\u0131rada yer al\u0131yor. Yine toplam pazarda ayakkab\u0131<\/a>, y\u00fczde 47,7 pazar pay\u0131 ile en b\u00fcy\u00fck segment olarak \u00f6ne \u00e7\u0131k\u0131yor. Rapora g\u00f6re, \u00f6zellikle spor ayakkab\u0131ya olan talebe ba\u011fl\u0131 olarak bu segmentin de her y\u0131l y\u00fczde 6\u2019ya yak\u0131n b\u00fcy\u00fcyerek 2028 y\u0131l\u0131na kadar 295 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe ula\u015fmas\u0131 bekleniyor. <\/p>\n\n\n\n

Raporda yer alan bilgilere g\u00f6re, sekt\u00f6r; hakiki deri, sentetik deri, vegan deri ve biyo-bazl\u0131 deri dahil olmak \u00fczere \u00e7e\u015fitli tiplerde \u00fcr\u00fcnlerden olu\u015fuyor. Bu noktada sentetik deri, \u00fcretim <\/a>maliyetlerinin nispeten d\u00fc\u015f\u00fck olmas\u0131 nedeniyle \u00fcreticilerin kapasitelerini art\u0131rmas\u0131na yol a\u00e7\u0131yor. <\/p>\n\n\n\n

T\u00fcrkiye\u2019de de suni<\/a> deri pazar\u0131 olduk\u00e7a y\u00fcksek paya sahip. Bunun en \u00f6nemli nedenlerinden biri de deri isminin sat\u0131\u015f kanallar\u0131nda da kullan\u0131lmas\u0131. Sekt\u00f6r temsilcileri, bu kapsamda deri benzeri materyalden (suni, sentetik, vegan vb.) \u00fcretilen \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131nda ve t\u00fcketiciye sunumunda \u201cderi\/k\u00fcrk\u201d ibaresi kullan\u0131lmamas\u0131 y\u00f6n\u00fcnde \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Bu konuda ilk yasal karar 2016 y\u0131l\u0131nda Brezilya\u2019da al\u0131nm\u0131\u015ft\u0131. Ayn\u0131 \u015fekilde \u0130talya’da 2020\u2019de benzer bir karar ald\u0131 ve uygulama di\u011fer AB \u00fcyesi \u00fclkelerde de yay\u0131l\u0131yor.<\/p>\n\n\n\n

T\u00fcrkiye’de sat\u0131lan ayakkab\u0131lar\u0131n y\u00fczde 83\u2019\u00fc suni deriden<\/h2>\n\n\n\n

Suni deride en b\u00fcy\u00fck pazar pay\u0131 t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de ayakkab\u0131ya ait. T\u00fcrkiye <\/a>Ayakkab\u0131 Sekt\u00f6r\u00fc Ara\u015ft\u0131rma Geli\u015ftirme ve E\u011fitim Vakf\u0131 (TESEV) Ba\u015fkan\u0131 H\u00fcseyin \u00c7etin, T\u00fcrkiye\u2019de 480 milyon \u00e7ift civar\u0131nda bir \u00fcretim ger\u00e7ekle\u015fti\u011fini, bunun \u00f6zellikle T\u00fcrkiye\u2019de sat\u0131lan k\u0131sm\u0131n\u0131n y\u00fczde 83\u2019\u00fcn\u00fcn suni deri ve tekstilden imal edilen ayakkab\u0131lardan olu\u015ftu\u011funu ifade etti. \u00c7etin, \u201cDeri ayakkab\u0131n\u0131n pay\u0131 ise y\u00fczde 17. D\u00fcnyadaki t\u00fcketimin ise y\u00fczde 87\u2019si suni ve tekstilden \u00fcretilen ayakkab\u0131lardan olu\u015fuyor. \u00d6zellikle son 5 y\u0131lda ciddi bir de\u011fi\u015fim ger\u00e7ekle\u015fti. Deri ayakkab\u0131n\u0131n maliyetlerinin y\u00fcksek olmas\u0131 halk\u0131 daha ucuz olan suni ve tekstilden ayakkab\u0131lara y\u00f6neltti. T\u00fcrkiye\u2019de ki\u015fi ba\u015f\u0131 y\u0131ll\u0131k ayakkab\u0131 t\u00fcketimi terlik ile birlikte 3 \u00e7ift iken bu rakam AB\u2019de 5 \u00e7ift. 7-8 \u00e7ift olan \u00fclkeler bile var. T\u00fcrkiye, ayakkab\u0131da AB<\/a>\u2019nin en b\u00fcy\u00fck, d\u00fcnyan\u0131n ise 6. b\u00fcy\u00fck \u00fcreticisi. Daha \u00f6nce erkek ayakkab\u0131 \u00fcretimi daha fazla iken, suni derinin yayg\u0131nla\u015fmas\u0131 ile kad\u0131n ayakkab\u0131 \u00fcretimi \u00f6ne ge\u00e7ti. \u015eu an suni deriden ayakkab\u0131 \u00fcretimi ve t\u00fcketiminde ciddi art\u0131\u015f var. Talebin enflasyonist bask\u0131n\u0131n etkisi ile daha da artmas\u0131n\u0131 bekliyoruz.” dedi.<\/p>\n\n\n\n

Deri ve k\u00fcrke koruma<\/h2>\n\n\n\n

Ege Deri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Halil G\u00fcndo\u011fdu, T\u00fcrkiye\u2019de deri isminin hakiki deri olmayan \u00fcr\u00fcnlerde kullan\u0131lmas\u0131na kar\u015f\u0131 olduklar\u0131n\u0131 ve koruma alt\u0131na al\u0131nmas\u0131 gerekti\u011fini dile getirdi. G\u00fcndo\u011fdu, \u201cD\u00fcnyada vegan ve bizim poli\u00fcretan dedi\u011fimiz PU malzemelere kar\u015f\u0131 artan bir talep var. Enflasyon<\/a>un y\u00fckselmesi gelir dengelerini alt \u00fcst etti. Bizlere gelen talepte de bu anlamda bir yo\u011funluk var. Ancak kavramlar\u0131n i\u00e7erikleri \u00f6yle de\u011fil. \u00dcr\u00fcn vegan deniliyor ama kullan\u0131c\u0131n\u0131n beklentisi vegan diye petrokimya \u00fcr\u00fcn\u00fc almak de\u011fil. Vegan do\u011fal ve bitkiden elde edilen bir malzeme olmal\u0131. \u00d6rne\u011fin kakt\u00fcsten de bu \u00fcr\u00fcn yap\u0131ld\u0131 ama maliyeti d\u00fc\u015f\u00fck de\u011fil. Metrekaresi 30-40 dolar\u0131 buluyor. \u0130\u015flenmi\u015f bir dana<\/a> derisi de buluyor. Yani bilinenin aksine vegan deri hakiki deriden daha ucuz de\u011fil. Di\u011fer taraftan d\u00fc\u015fen al\u0131m g\u00fcc\u00fc nedeni ile bu \u00fcr\u00fcnlere g\u00f6re y\u00fczde 90 daha uygun olan PU ya da PWC malzemelere fast fashion dedi\u011fimiz markalar daha fazla y\u00f6neldi. Hali haz\u0131rda bin adet \u00e7anta<\/a> isteniyorsa 10 bin adet de bu tarz \u00fcr\u00fcnlerden yap\u0131lan \u00e7anta isteniyor. Talep deriye g\u00f6re minimum 10 kat daha fazla ve bu talebin daha da artmas\u0131 bekleniyor.\u201d diye konu\u015ftu.<\/p>\n\n\n\n

(D\u00fcnya)<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcm d\u00fcnyada d\u00fc\u015fen al\u0131m g\u00fcc\u00fcne kar\u015f\u0131 y\u00fckselen \u00fcr\u00fcn fiyatlar\u0131, ger\u00e7ek deriden imal edilen \u00fcr\u00fcnlere ilgiyi azalt\u0131rken suni deriye olan talebi art\u0131rd\u0131. 2020\u2019de 394 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe sahip olan deri pazar\u0131n\u0131n y\u0131ll\u0131k b\u00fcy\u00fcmesi y\u00fczde 5,9’a gerilerken, suni deride ise s\u00f6z konusu art\u0131\u015f h\u0131z\u0131 y\u00fczde 8\u2019e ula\u015ft\u0131. B\u00fcy\u00fcmenin lokomotifini ise suni deri ayakkab\u0131lar\u0131n olu\u015fturmas\u0131 bekleniyor. T\u00fcrkiye\u2019de suni deriden ayakkab\u0131 toplam sat\u0131\u015flar\u0131n y\u00fczde 87\u2019sine \u00e7\u0131karken bu oran d\u00fcnyada y\u00fczde 83 civar\u0131nda. Sekt\u00f6r temsilcileri, deri isminin T\u00fcrkiye’de koruma alt\u0131na al\u0131nmas\u0131n\u0131 talep ediyor. Ayakkab\u0131, y\u00fczde 47,7 pazar […]<\/p>\n","protected":false},"author":1,"featured_media":17514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[560,386,1763,1212,208],"class_list":["post-17510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-canta","tag-deri","tag-dunya","tag-sektor","tag-turkiyeden-mal-almak-isteyen-firmalar-listesi-turk-ihracat-firmalari"],"_links":{"self":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/17510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/comments?post=17510"}],"version-history":[{"count":2,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/17510\/revisions"}],"predecessor-version":[{"id":17517,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/17510\/revisions\/17517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/media\/17514"}],"wp:attachment":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/media?parent=17510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/categories?post=17510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/tags?post=17510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}