Ticaret Bakan\u0131 Mehmet Mu\u015f, devlet destekli markala\u015fma program\u0131 olan ‘Turquality’ kapsam\u0131nda, 308\u00a0firman\u0131n desteklendi\u011fini s\u00f6yledi.<\/p>\n\n\n\n
Ticaret <\/a>Bakan\u0131 Mehmet Mu\u015f, CHP Ni\u011fde Milletvekili \u00d6mer Fethi G\u00fcrer\u2019in, devlet destekli markala\u015fma program\u0131 olan ‘Turquality’\u00a0ile ilgili soru \u00f6nergesini yan\u0131tlad\u0131.\u00a0Bakan Mu\u015f, “Turquality, uluslararas\u0131 markala\u015fma potansiyeli olan \u015firketlerimizin, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f ilk ve tek marka <\/a>destek program\u0131d\u0131r” dedi.<\/p>\n\n\n\n Markalar\u0131n, Turquality program\u0131 kapsam\u0131na al\u0131nmas\u0131na, detayl\u0131 bir inceleme s\u00fcrecini m\u00fcteakip karar verildi\u011fine dikkat \u00e7eken Bakan Mu\u015f, programa dahil olmak isteyen \u015firketlerin son 3\u00a0y\u0131ll\u0131k ortalama ihracat<\/a> tutar\u0131n\u0131n 3 milyon dolar\u0131n \u00fczerinde olmas\u0131 ve \u015firketin markas\u0131na ili\u015fkin yurt d\u0131\u015f\u0131 marka tescilinin, ‘Madrid Uluslararas\u0131 Marka Tescil Protokol\u00fc’ne\u00a0taraf olan \u00fclkelerden en az birinde ger\u00e7ekle\u015fmi\u015f olmas\u0131 gerekti\u011fini belirtti.<\/p>\n\n\n\n T\u00fcrk \u00dcr\u00fcnlerinin Yurtd\u0131\u015f\u0131nda Markala\u015fmas\u0131, T\u00fcrk Mal\u0131 \u0130maj\u0131n\u0131n Yerle\u015ftirilmesi ve Turquality\u2019nin Desteklenmesi Program\u0131 kapsam\u0131nda, 2020 y\u0131l\u0131nda 17 firman\u0131n marka, 4 firman\u0131n Turquality, 2021 y\u0131l\u0131nda ise 26 firman\u0131n marka, 11 firman\u0131n\u00a0da Turquality program\u0131\u00a0kapsam\u0131na al\u0131nd\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Bakan Mu\u015f, “Halihaz\u0131rda 184 firma 195 markas\u0131yla Marka Program\u0131, 124 firma 128 markas\u0131yla Turquality Program\u0131 \u00e7er\u00e7evesinde desteklenmekte olup, s\u00f6z konusu tebli\u011f kapsam\u0131nda toplamda 308\u00a0firma<\/a> 323 markas\u0131 ile desteklenmektedir.”\u00a0ifadelerini kulland\u0131.<\/p>\n\n\n\n Hizmet sekt\u00f6rlerine y\u00f6nelik uygulanan Turquality Program\u0131 kapsam\u0131nda toplam 63 firman\u0131n yer al\u0131\u011f\u0131n\u0131 ifade eden Bakan Mu\u015f, \u015funlar\u0131 kaydetti:<\/p>\n\n\n\nTurquality program\u0131 i\u00e7in \u015firketlerin son 3\u00a0y\u0131ll\u0131k ortalama ihracat tutar\u0131, 3 milyon dolar\u0131n \u00fczerinde olmal\u0131<\/h2>\n\n\n\n