\u0130stanbul Ticaret Odas\u0131 (\u0130TO), pazarlama ileti\u015fimi kapsam\u0131nda bir \u015firketin ad\u0131, logosu veya slogan\u0131 ile haz\u0131rlanan, t\u00fcketiciye genellikle hi\u00e7bir maliyeti olmadan sunulan promosyon \u00fcr\u00fcnleri i\u00e7in sekt\u00f6rel ara\u015ft\u0131rma raporunu yay\u0131mlad\u0131.<\/p>\n\n\n\n
\u0130TO promosyon sekt\u00f6r\u00fcn\u00fcn ilk raporunu yay\u0131nlad\u0131. Prof. Dr. \u00d6mer Torlak’\u0131n ba\u015fkanl\u0131\u011f\u0131ndaki ara\u015ft\u0131rma ekibi taraf\u0131ndan haz\u0131rlanan kitapta, promosyon \u00fcr\u00fcnleri harcamalar\u0131n\u0131n pazarlama ve marka ileti\u015fimine katk\u0131s\u0131 bilimsel verilerle a\u00e7\u0131klan\u0131yor. Raporda, promosyon \u00fcr\u00fcnlerinin pazarlama, kurumsal ileti\u015fim ve marka ileti\u015fimi arac\u0131 olarak do\u011fru kullan\u0131lmas\u0131 gerekti\u011fine dikkat \u00e7ekiliyor. Yay\u0131n\u0131nda sekt\u00f6r\u00fcn geli\u015fme trendini dijital <\/a>tarafa do\u011fru kayd\u0131\u011f\u0131 da ifade ediliyor. Bir\u00e7ok sekt\u00f6rden girdi temin eden sekt\u00f6r\u00fcn t\u00fcm boyutlar\u0131yla ele al\u0131nd\u0131\u011f\u0131 raporun tan\u0131t\u0131m toplant\u0131s\u0131, \u0130TO’nun Emin\u00f6n\u00fc Merkez Binas\u0131’nda ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n Tan\u0131t\u0131mda konu\u015fan \u0130TO Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u0130srafil Kuralay, \u201cPromosyon \u00fcr\u00fcnleri sekt\u00f6r\u00fc ihracat\u0131n\u0131n 2026’da 3 milyar dolara ula\u015fmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n\n\n\n Promosyon sekt\u00f6r\u00fcn\u00fcn \u00e7ok say\u0131da sekt\u00f6r ile ili\u015fkili oldu\u011funu belirten Kuralay, \u201cPromosyon sekt\u00f6r\u00fc \u00e7ok alanlara dokunan bir sekt\u00f6r i\u00e7inde reklamc\u0131l\u0131k, ka\u011f\u0131t ve ka\u011f\u0131t \u00fcr\u00fcnleri, matbaa, bas\u0131m ve yay\u0131nc\u0131l\u0131k, tekstil<\/a>, plastik \u00fcr\u00fcnleri, metal ve makine sanayi, seramik<\/a> ve cam gibi \u00e7ok say\u0131da sekt\u00f6r ile ili\u015fkilidir. Bu sayede asl\u0131nda b\u00fct\u00fcn sekt\u00f6rlerin \u00f6nc\u00fcs\u00fc ve habercisi. Geli\u015fmeye de \u00e7ok a\u00e7\u0131k bir sekt\u00f6r olarak g\u00f6r\u00fcyoruz\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n Sekt\u00f6r\u00fcn ihracat\u0131 her ge\u00e7en y\u0131la g\u00f6re art\u0131\u015f g\u00f6sterdi\u011fini belirten Kuralay, \u201cPromosyon \u00fcr\u00fcnleri sekt\u00f6r\u00fc ihracat\u0131n\u0131n 2026’da 3 milyar dolara ula\u015fmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bu sekt\u00f6r\u00fcn m\u00fcthi\u015f bir rekabet g\u00fcc\u00fcn\u00fcn oldu\u011funu g\u00f6steriyor. Yerli \u00fcretim yat\u0131r\u0131mlar\u0131n\u0131n art\u0131yor olmas\u0131 da bu ba\u015far\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fine i\u015faret ediyor. Bu rakamlar ve yat\u0131r\u0131mlar, promosyon sekt\u00f6r\u00fcn\u00fcn \u00e7ok ciddi bir ihracat potansiyeli oldu\u011funu g\u00f6steriyor. Ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re Avrupa<\/a>, Afrika, Orta Do\u011fu, Kuzey ve G\u00fcney Amerika \u00fclkelerine ihracat\u0131m\u0131zda olu\u015ftu\u201d diye konu\u015ftu.<\/p>\n\n\n\n\u201cPromosyon sekt\u00f6r\u00fc t\u00fcm sekt\u00f6rlerin \u00f6nc\u00fcs\u00fc\u201d<\/h2>\n\n\n\n
\u201cSekt\u00f6r\u00fcn ihracat\u0131 her ge\u00e7en y\u0131l art\u0131\u015f g\u00f6steriyor\u201d<\/h2>\n\n\n\n
“Sekt\u00f6r\u00fcn istihdam\u0131 300 bin ki\u015fiyi buldu”<\/h2>\n\n\n\n