{"id":26761,"date":"2022-12-28T14:24:14","date_gmt":"2022-12-28T11:24:14","guid":{"rendered":"https:\/\/www.turkishexporter.com.tr\/ihracat\/?p=26761"},"modified":"2022-12-28T14:24:17","modified_gmt":"2022-12-28T11:24:17","slug":"e-ticaret-4","status":"publish","type":"post","link":"https:\/\/www.turkishexporter.com.tr\/ihracat\/e-ticaret-4\/","title":{"rendered":"Bu y\u0131l da t\u00fcketicinin hediye tercihi e-ticaret"},"content":{"rendered":"\n

Yakla\u015fan yeni y\u0131lla birlikte e-ticarette de hareketlilik artt\u0131. En \u00e7ok ilgiyi, ev dekorasyon ve hediyelik e\u015fya kategorileri \u00e7ekiyor.<\/p>\n\n\n\n

Y\u0131lba\u015f\u0131na say\u0131l\u0131 g\u00fcnler kala e-ticaretteki hareketlilik h\u0131zland\u0131. En \u00e7ok art\u0131\u015f ise ev dekorasyon ve hediyelik e\u015fya kategorisinde oldu. A\u011f\u0131rl\u0131kl\u0131 olarak 100-250 TL\u2019lik hediyeler tercih edilirken, bin liran\u0131n \u00fczerindeki her 4 \u00fcr\u00fcnden 3\u2019\u00fc sevgiliye al\u0131n\u0131yor. Sekt\u00f6r temsilcileri, e-ticaret<\/a>te y\u0131lba\u015f\u0131 d\u00f6nemi sat\u0131\u015flar\u0131n\u0131n ge\u00e7en y\u0131la g\u00f6re y\u00fczde 110 artmas\u0131n\u0131 bekliyor. Ge\u00e7en y\u0131l aral\u0131k ay\u0131nda internetten banka ya da kredi kart\u0131yla 138 milyon adet i\u015flem yap\u0131lm\u0131\u015ft\u0131. Bu y\u0131l i\u015flem adedinin 190-200 milyon aras\u0131nda ger\u00e7ekle\u015fmesi bekleniyor.<\/p>\n\n\n\n

\u201c700 milyar TL ciroya ula\u015facak\u201d<\/h2>\n\n\n\n

E-Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Emre Ekmek\u00e7i, e-ticaretteki art\u0131\u015f s\u00fcrecinin devam etmesi ve enflasyonun etkisiyle 2022 y\u0131lsonunda cironun 700 milyar TL\u2019ye ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fcklerini ifade etti. Ekmek\u00e7i, y\u0131lba\u015f\u0131nda ge\u00e7en y\u0131la oranla cirosal olarak y\u00fczde 110 oran\u0131nda art\u0131\u015f beklediklerini de s\u00f6yledi.<\/p>\n\n\n\n

Ev dekorasyon \u00fcr\u00fcnleri 3.2 kat artt\u0131<\/h2>\n\n\n\n

Bu y\u0131l ev dekorasyon \u00fcr\u00fcnlerinin sat\u0131\u015flar\u0131n\u0131n 3,2 kat, hediyelik e\u015fya sat\u0131\u015flar\u0131n\u0131n 2.8 kat artt\u0131\u011f\u0131n\u0131 ifade eden IdeaSoft CEO\u2019su Seyhun \u00d6zkara ise yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cBu sekt\u00f6rleri 2.5 kat art\u0131\u015f ile Ev Tekstili ve 2.1 kat art\u0131\u015f ile i\u00e7 giyim ve aksesuar sekt\u00f6r\u00fc takip etti. Bu alanda hizmet<\/a> veren e-ticaret siteleri, bu ay cirosal olarak en \u00e7ok b\u00fcy\u00fcmeye sahip olacak siteler olacak gibi duruyor\u201d diye konu\u015ftu.<\/p>\n\n\n\n

Enflasyon hediye kriterlerini de\u011fi\u015ftirdi<\/h2>\n\n\n\n

Avantajix.com Dijital<\/a> Pazarlama Direkt\u00f6r\u00fc Sevda K\u00f6seibi\u015f, her y\u0131l yapt\u0131klar\u0131 geleneksel y\u0131lba\u015f\u0131 anketinde bu y\u0131l en dikkat \u00e7eken k\u0131sm\u0131n hediye al\u0131rken kriterlerin de\u011fi\u015fmesi oldu\u011funu a\u00e7\u0131klad\u0131. K\u00f6seibi\u015f, \u201cAnkette, ihtiya\u00e7 duyulan \u00fcr\u00fcn al\u0131mlar\u0131n\u0131n tercih edildi\u011fi g\u00f6r\u00fcld\u00fc. Ge\u00e7en y\u0131llardaki anketlerde hediye al\u0131n\u0131rken bu kriter \u00e7ok gerilerde kal\u0131rd\u0131\u201d dedi.<\/p>\n\n\n\n

(ekonomim.com)<\/p>\n","protected":false},"excerpt":{"rendered":"

Yakla\u015fan yeni y\u0131lla birlikte e-ticarette de hareketlilik artt\u0131. En \u00e7ok ilgiyi, ev dekorasyon ve hediyelik e\u015fya kategorileri \u00e7ekiyor. Y\u0131lba\u015f\u0131na say\u0131l\u0131 g\u00fcnler kala e-ticaretteki hareketlilik h\u0131zland\u0131. En \u00e7ok art\u0131\u015f ise ev dekorasyon ve hediyelik e\u015fya kategorisinde oldu. A\u011f\u0131rl\u0131kl\u0131 olarak 100-250 TL\u2019lik hediyeler tercih edilirken, bin liran\u0131n \u00fczerindeki her 4 \u00fcr\u00fcnden 3\u2019\u00fc sevgiliye al\u0131n\u0131yor. Sekt\u00f6r temsilcileri, e-ticarette y\u0131lba\u015f\u0131 d\u00f6nemi sat\u0131\u015flar\u0131n\u0131n ge\u00e7en y\u0131la g\u00f6re y\u00fczde 110 artmas\u0131n\u0131 bekliyor. Ge\u00e7en y\u0131l aral\u0131k ay\u0131nda internetten banka ya da kredi kart\u0131yla 138 milyon adet i\u015flem yap\u0131lm\u0131\u015ft\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":26767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[1251,449,1077,241,2035],"class_list":["post-26761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-dijital","tag-e-ticaret","tag-enflasyon","tag-ev-tekstili","tag-hizmet"],"_links":{"self":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/26761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/comments?post=26761"}],"version-history":[{"count":1,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/26761\/revisions"}],"predecessor-version":[{"id":26768,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/posts\/26761\/revisions\/26768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/media\/26767"}],"wp:attachment":[{"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/media?parent=26761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/categories?post=26761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishexporter.com.tr\/ihracat\/wp-json\/wp\/v2\/tags?post=26761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}