Italian fashion house Salvatore Ferragamo said on Thursday it had struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence, targeting younger shoppers.
Ferragamo said it would use Farfetch’s platform for its e-commerce and look to engage with a global Millennial and Gen Z luxury audience.
Chief Executive Marco Gobbetti has pledged to double Ferragamo’s sales to nearly 2.3 billion euros ($2.4 billion) in 2026 from last year by investing more in marketing and communication, renovating stores and improving technology and the group’s supply chain.
Reuters, August 11, 2022
