Ze5 Serigrafi Matbaacilik Ltd. Sti.

Packaging is like the cloth of products. It must carry the all beauties on it to attract the customers. Not only is the selection of right and effective packing material important but also it depends on design of packaging. The packaging with appropriate color for product, letters and design, attractive and good looking affects customers positively.

Packaging is outer cover which is made of metal, paper, cardboard, glass, plastic etc. materials to protect products external influences, makes carrying, storing, delivering, advertising and marketing easy by holding them together.

Packaging makes products to be reached to customers in an economic way and provided to be stored easily. One of the important tasks is to provide easiness of choosing and using with its information. The information like weight, price, production date, expiration date, product content, producer name, user manual, whether its TSE or not provides convenience sellers and customers. There is no chance for customer to ask, so it is important to be given information on packaging. The design is a very important tool for the product to reflect all features to the customers. It is kind of the language of products. The effectiveness of this language makes advertisement come out well. If a customer in a market puts the product into his/her shopping bag, there is a very important impact of packaging. It is a fact that neither does a good packaging but a bad product nor does a good product but a bad packaging increase sale. The design of packaging is in designer’s charge.

The product presented should always show its attractive and effective power and be understood. Sellers may not always set products in appropriate ways that buyers can see. The side and top surface of products are important for presentation. Every product should protect its effectiveness when aligned with other brands. This is important for showcases or market shelves as well as customers.

For every packaging the connection with product and components should be well. If color of packaging, choice of letters and shapes are compatible then visual effect becomes powerful and create positive image on customers. The color choice is a serious subject to affect thoughts and feelings of customers and make customer to buy. Color is an important factor for every design. Every color has a different psychological effect as well as it is variable. For example; bright colors create joy, saturation, motion and desire.

They make packaging closer and bigger than what they are. Dull colors create serenity and amenity. They make packaging smaller. Single colors express different emotions like white; sincerity, black; stillness, rage and sadness, red; terrific, raciness, passionate desire, danger, passion, courage, heat and sin, yellow; cowardice, warning, movement and joy, blue; nobility, honesty, silence and comfort, light blue; infiniteness, green; hope, life and saturation, purple; sorrow and introversion. Color of packaging should comply with structure of products. Also the psychological effectiveness should be considered. Single colors or color tones on surface strengthen visual effect. Letters and shapes on packaging should not be mixed with base colors. Essential letters should be used on surfaces according to their order of importance and excusably. On mutual surfaces letters and shapes can be repeated. On cylinder packaging like canned products only one third of it can be seen and fourth of it can be read. On flat packaging underside is used for non-critical information or aftersale information. On topside essential information is placed like brands, name of companies, differential features. printing services, silkscreen, silkscreen printing, serigraphy, screen printing,