Perfume has always been the ornament of our imaginary world. It has expressed the sensitiveness of souls and wideness of feelings for centuries. And it inspired us. Our adventure started just before the millenium in 1999. We analysed the sector with an ameteur or extemporaneous feasibility. We found out the strengths, weaknesses, opportunities and the threats of the sector. After that we started our wholesale trade with a few kinds of fragrance and one or two models of bottles. We did not have customers more than the fingers of a hand in Tahtakale, Istanbul. We were very happy not only because of being busy with the extraordinary perfume business but also the marketing of it which was in our dreams. We renovated ourselves in time. We followed the sector and the technology closely all the time. We reflected this development to our products; output of the world of our imagination. In order to make a radical change in perfume usage habit, we managed to cram the perfume bottles into the bags and pockets. We managed to mix the expectations of our customers and our dreams so we had “a different point of view in fragrance”.
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