At Echt our product philosophy is to be sustainable and minimalist in nature. All Echt Beauti products are: made of organic ingredients, 100% cruelty free, vegan and completely free of harsh compounds like sulphates, parabens, lead and phthalates. We are proudly made in India. Our decision to formulate and manufacture our products in India was influenced by India’s rich heritage of Ayurveda and how our ancestors used nature-based skin care and makeup products, hence making it the best country to develop and establish a cosmetic line
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