Reynald Grattagliano was inspired to produce the drinks following an episode with his 22-year-old son Kevin Grattagliano, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano. Kevin, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.”
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