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Odak Cosmetics, subsidiary of Odak Group, one of the leading cosmetics manufacturers in Turkey, was established in 1995. Odak Cosmetics has created the brand “VERITA” offering the real high quality to its consumer. Odak Cosmetics, with a good reputation in Turkish Market with a 12% market share (1996) only in decorative cosmetics with Verita Classic brand for 10 years of activity, has decided to enlarge business categories and launch perfumes and deodorants for men & women with Verita and Ke