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Aymar started its production in 1979 within Koc Holding and continued till November of 1989 as the representative of fat and oil Until this date Aymar continuing its production withing Koc Holding has been passed to Unilever. Aymar became the most important producer of the market in 1990 as part of refreshing the position of Unilever in the sector. In those times Aymar reached 40% market share in the sector. In time Unilever decided to withdraw Aymar brand as a strategy. By 2003 Aymar brand bei